Nicole Emanuel

Years of Participation

2024

Nicole Emanuel knew it was destiny to get in business with her sister and create 21Seeds - the fruit juice infused tequila that not only makes a statement on your bar cart and tastes delicious, but is disrupting the alcohol industry with an approachable disposition to spirits

Nicole began her career in finance with a job post-college at Deloitte where she opened the tax office in Hyderabad, India. Realizing she liked building companies rather than maintaining them, she boldly cashed out her 401k and embarked on the adventure of a lifetime by traveling the 

world. On this journey, she found herself in front of the most sought-after astrologist in India who told her she would one day fulfill her greatest accomplishments by working with family. When Nicole returned from globetrotting, she continued her career in finance where she quickly climbed the ladder and became the CFO to well-known media companies including Refinery29 and Brit & Co as well as fintech giants such as AngelList. 

Kat, Nicole's sister, was originally a wine drinker who soon made the switch to drinking distilled spirits. Kat had a preference for tequila but she wanted something smooth and simple with a fresh flavor that would make drinking the spirit as approachable as a glass of wine. Morphing into a self-made mixologist, Kat created the first batch of 21Seeds in a filtered water pitcher and spent time perfecting the temperature, presentation and balance of flavors. Not long after, friends and family began asking for cocktail recipes and bottles of their own to have and serve

21Seeds was born and the name consisted of "21" ["2′′ sisters and "1" friend] and "Seeds", which represents the ingredients from the earth that go into each bottle of 21Seeds tequila. On this venture with 21Seeds, Nicole found her destiny by working with her sister and inspiring others to follow their dreams