2021 Annual Report

Clearly, the year and months following March 2020 were difficult in ways none of us may have imagined. But they did present a number of gifts to our festival team, namely: time and perspective. The decision to cancel a 2021 festival outright was difficult; but it was necessary as we sought to shore up our organizational resources, gain crucial perspective on navigating what the future holds, and demonstrate respect for the very real constraints many of our colleagues and industry faced.

The gift of time allowed us to consider what this festival is, and what it can be. Working with our board, staff, industry friends, and others, we reflected on ways to strengthen + concretize our commitment to Diversity, Equity, and Inclusion. This work is reflected in our policies pertaining to board + staff selection, as well as ways in which we will collaborate with individuals + organizations going forward. We stepped back and asked: what would Charleston Wine + Food look like if we invented it today, which provided a new perspective on some of our processes + procedures, which we’ll imbue in our 2022 festival programming.

Absent the press of organizing a multi-day, 100+ event program, we had time to focus anew on our local relationships and executed virtual experiences + hybrid events with our Partners and Talent. 

 

Mission:

To celebrate, educate, enrich, and promote the Lowcountry’s diverse culinary + hospitality community through world-class experiences.

Higher Purpose:

To be a catalyst for connections that inspire curiosity through thoughtful storytelling + meaningful experiences with a sense of place.

Our Values

Year in Review

5

new board members onboarded


4 star rating

from Charity Navigator and a 2021 GuideStar Silver Seal of Transparency for sound fiscal management practices and a proven commitment to accountability and transparency


Launched a new Collaborators initiative in line with our higher purpose, including Collaborations with Black Food Fridays and the South Carolina African American Tourism Conference

LISTENINING SESSIONS

conducted with our chef + beverage community as we work to break down barriers to festival participation and make our organization a truly inclusive environment


HIRING PRACTICES + PROCEDURES

overhauled to remove unconscious bias, increase the number of diverse applicants, and create a more equitable process for job placements


BOARD + ORGANIZATIONAL PROCESSES

examined to reveal places of bias and make changes to create a more equitable organization

5th annual

communications capstone class kicked off with the College of Charleston


Mentored

 

3 INTERNS

 

22 COMMUNICATIONS STUDENTS

 

22 EVENTS MANAGEMENT STUDENTS

8

pallets of water donated to MUSC’s COVID-19 testing facility

RESTAURANT ADVISORY COMMITTEE

Provided industry research on outdoor dining modules and acted as a voice of advocacy for our local restaurants as they guided safe reopening


Pay it Forward Charleston

Supported the organization through mentorship, financial assistance, and promotion


The State of the Restaurant Industry

Commissioned a comprehensive study in conjunction with the College of Charleston Office of Tourism Analysis and the City of Charleston

Digital Spotlight

7

digital campaigns executed

214

local food + beverage establishments spotlighted on our social media accounts

6

Black Food Fridays Instagram Live takeovers

30

Black-owned businesses highlighted on social media in collaboration with Black Food Fridays

47

restaurants, bars, and food + beverage professionals engaged in digital campaigns

175

local establishments featured in blog posts and email marketing campaigns 

Social Media

Charleston Wine + Food “Bite-Sized”

 

While we may not have been able to gather in the tents + on the streets this year, 2021 featured a new way to “fest.” In 2021 we hosted our first ever series of virtual festival programming which included a cooking class, baking class, cocktail class, wine workshop, and a panel discussion.

 

 

Amidst the COVID-19 Pandemic many organizations have turned inward to reflect on how they must adapt, pivot, and evolve to maintain existence in today’s society. For nonprofit organizations this reflection can cause somewhat of an identity crisis. How can nonprofit organizations grow + evolve while staying true to the mission of their organizations?

 

This panel discussion with World Central Kitchen, Heritage Radio Network, and Charleston Wine + Food explored the growth of program services + shifts, the reframing of mission-based work, and the birth of new non-profit organizations as prompted by the COVID-19 pandemic.

WATCH THE PANEL

Digital Campaigns

On the Road with Toyota

Sponsored by Toyota


There’s nothing quite like a classic road trip – the radio on, the windows rolled down, and the adventure of finding the best stops to fuel up along the way. This adventure was full of good eats, delicious destinations, and jam-packed itineraries of fun.


6 ROAD TRIP SNACKS

created by some of the country’s top chef talent from South Carolina, Colorado, New York, and Texas

 

10 DAY TRIPS WITH TOYOTA

highlighting the many bites, sips, and experiences Charleston has to offer

 

1 EPIC PRIZE

one lucky winner was the recipient of a Toyota Venza and the ultimate 2022 festival prize package

Waffle House Smackdown

In Collaboration with Williams Sonoma


The popular Waffle House Smackdown was back, and this year, guests didn’t need a ticket to Charleston to attend! This All Star Special event featured past Master Blaster winner Chef Chris Shepherd of Houston’s Georgia James and UB Preserv and Top Chef’s Claudette Zepeda of Vaga restaurant in Encinitas. 


5 PARTICIPANTS FEATURED

including 2 participating chefs, 2 host chefs, and 1 participating bartender

 

$2500 CHARITABLE CONTRIBUTION

made to Southern Smoke Foundation

 

$2500 CHARITABLE CONTRIBUTION

made to Rob Machado Foundation

 

Heritage Radio Network Happy Hour with SCPRT

Sponsored by South Carolina Department of Parks, Recreation, and Tourism


The 2020 SC Chef Ambassadors stepped out of the kitchen and (virtually) into the recording studio to chat about their restaurants, the Chef Ambassador program, and some of their favorite Certified SC farms + products as part of Heritage Radio Network’s Happy Hour and Meat and Three series.


4 SC CHEF AMBASSADORS FEATURED

from Charleston, Aiken, Sumter, and Myrtle Beach

 

Listen to the podcasts

from Heritage Radio Network’s Happy Hour and Meat + Three series, available on Tasting Notes

 

Takeout Tuesday

Sponsored by Acqua Panna


The restaurant + hospitality communities have been one of the most greatly affected by the COVID-19 pandemic. Takeout Tuesday was created to highlight local restaurants offering takeout and drive business to their establishments. One lucky winner received a $500 gift card to the participating restaurant of their choice.


4 RESTAURANTS FEATURED

over the course of four weeks

 

79 TAKEOUT MEALS ORDERED

by members of the Charleston community

 

1 LUCKY WINNER

of a $500 local restaurant gift card

 

Not So Signature Dinner

Sponsored by S.Pellegrino


Chef James London of Charleston’s Chubby Fish paired up with Melissa Perello of San Francisco’s Frances to recreate one of Charleston Wine + Food’s most sought after dining experiences. They collaborated on a multi-course tasting menu that blended both chef’s styles + flavors. This coast-to-coast dining experience was a night to remember.


2 RESTAURANTS + CHEFS FEATURED

in Charleston and San Francisco

 

140 GUESTS SEATED

across both restaurants

Pass the Positivity: Uplifting the Industry

Sponsored by TRULY Hard Seltzer


In the spirit of honoring + supporting our local industry – and the people who work tirelessly in their kitchens + dining rooms – 24 stand-out employees were recognized from 6 local restaurants. 


24 EMPLOYEES RECOGNIZED

for their positivity + dedication

 

24 GIFT CARDS

purchased from local restaurants

 

1 LOCAL EMPLOYEE

received a $500 cash prize

Dinner on US

Sponsored by US Foods


The restaurant community makes up the fabric of our beautiful city. They are where you celebrate special occasions, catch up with family + friends, and they employ millions of people. These businesses and the people who work tirelessly behind the scenes have also been some of the most greatly affected by COVID-19. To honor + uplift our local industry, US Foods supported to-go meals for industry members and their families to enjoy.


1 RESTAURANT FEATURED

across 3 locations

 

100 MEALS PROVIDED

for local food + beverage employees

Cocktails to Be Proud Of

Sponsored by Tito’s Handmade Vodka


At Charleston Wine + Food, we are committed to creating inclusive experiences and value the intersections of identities. In line with our value of People First, we acknowledge and look for opportunities to support the wholeness of people. We celebrated Pride Month and the contributions of the LGBTQIA+ community in our culinary + hospitality community through cocktails crafted with Pride in mind.


5 BARS + RESTAURANTS FEATURED

in conjunction with their specialty cocktails

 

CHARITABLE CONTRIBUTION

made to the Alliance for Full Acceptance

Learn more about AFFA

Friends of the Festival

Our 2021 Friends of the Festival not only championed our higher purpose as a 501(c)(3) non-profit organization, but also the Charleston culinary + hospitality community at large. We appreciate the eagerness to support both Charleston Wine + Food and the industries that define + connect our community. This commitment will allow us to continue creating meaningful experiences that foster human connection in 2022 and beyond.

 

Thank you to our 2021 Friends of the Festival!

 

SAVE THE DATES

 

MARCH 2 – 6, 2022