Arielle dove into the aesthetically pleasing cotton candy world in 2014 as a cute side project for Party.Love.Birds, her wedding planning business. Pure Fluff Co. the Creatively Clean Cotton Candy Company found its initial footing live spinning their (Certified Vegan / All Natural / Dye Free) Fluff at the local Farmer’s Markets and catering private events all over the Lowcountry. In 2016 Pure Fluff introduced their packaged line of Fluff at the Charleston Wine & Food Festival and now it is carried in stores up and down the East Coast and available on Amazon. Arielle plays “mad scientist” in the kitchen weekly to develop new seasonal flavors and always hand spins Fluff from small batched sugar mixes to ensure that it is the most flavorful and fluffy! This year Arielle tapped on another of her passions by launching the business into the Cannabis/Hemp Industry with the debut of Full Spectrum Fluff and Full Spectrum Organic Sugar both of which are infused with Full Spectrum CBD oil and are distributed locally and legally through PureFluffCo.com

This #flufflover is also an avid traveler, work-out trend enthusiast, kitten foster mom, and craft beer fan; so when she isn’t completely consumed by her small business hustle she is super busy living the life! So far on the 2019 docket is Washington D.C., Tulum, Colorado, and China- all of which she will be sure to spread the Fluff Love to with her usual extra suitcase full of Fluff!

Watch out for the Fluff Wagon Arielle drives around town- it’s hard to miss that holographic gem of a van!