Wil Drake, Georgia native and Birmingham, Alabama resident, is the creative and technical mind behind Hero Doughnuts. Drake began working in a Starbucks Coffee while attending Samford University in Birmingham where he received a degree in
Nutrition. At the same time, Wil was playing drums with a traveling rock band and the exercise of creativity coupled with discipline played nicely with Wil’s ability to set his
mind to various pursuits. Setting his focus on a culinary career, Wil has worked as a baker and cake decorator, hustled in a busy BBQ restaurant, flipped burgers with celebrity chef Richard Blais, and prepared nutritious meals for those suffering from
eating disorders. He spent a few months in Ireland learning the art of whole animal butchery and returned to Alabama where he returned to his love of baking bread and pastries. Hero Doughnuts was a passion project that started as a “pop-up” concept. The irregularity of the schedule and low overhead model allowed Wil to work on his techniques and flavor profiles. Partnering with friend and photographer, Jason Wallis,
they teamed up with The Pihakis Restaurant Group and opened their first Hero Doughnuts Shop in Homewood, Alabama in 2017.