Morgan Hurley is a true Lowcountry local growing up on Isle of Palms. His career in hospitality led him to help create Mex 1 Coastal Cantina, which brought his love for tequila and mixology together. As the company grew, so did his role now being the Marketing and Beverage Director for Mex 1. His roles in leadership, marketing and mixology have won them awards from Charleston's 2017 & 2018 Margarita of the Year competition as well as the 2018 Wine and Food Cocktail Competition with Tequila as the main spirit. He is nothing short of a tequila expert, even traveling to Mexico multiple times to understand the cultural significance and complex spirit of the beverage.