Michael Greeley

he/him/his

Years of Participation

2022-2024

With two decades of experience in the culinary industry, Michael has worked in various facets of restaurants operations, from host to server, bartender, line cook, and manager. Frustrated by the absence of fast-casual breakfast eateries offering biscuits and brunch all day, Michael and his wife Carly launched Vicious Biscuit, a catering concept that quickly gained popularity in the Charleston community through pop-up menus and private events. Known for creative and indulgent dishes, Vicious Biscuit caught the attention of local media in 2017. This led Michael to connect with his current business partner, George McLaughlin. In 2018, George and Michael brought Vicious Biscuit to life in brick-and-mortar, securing its status as the "must visit " breakfast destination for food enthusiasts and was voted "Best Biscuits in Charleston" for four years in a row by the city's newspaper. Striking a balance between the convenience of fast casual dining and the elevated expectations of traditional full-service establishments, the brand prioritizes unparalleled hospitality with great food. Since the launch of its flagship location, Vicious Biscuit has since added 5 additional restaurants across three states with a seventh in development while also launching its highly anticipated franchising program in 2023. Now, with its first seven franchisee deals totaling 37 units inked over the last few months, the brand is well on its way to conquer the brunch segment nationally and will soon be entering new markets across Utah, Florida, Ohio, Mississippi, Indiana, Louisiana, and Alabama.