Connie Matisse is the Chief Creative Officer, Chief Marketing Officer, and Co-Founder of East Fork. Her role touches most corners of the business—from product and color development, art direction, ideation and implementation of content marketing, social media, and being the public-facing liaison between East Fork and our community at large. She spent a decade in food and beverage—working behind bars, waiting tables, selling wine, milking goats, shearing sheep, and baking Belgian pastry—before joining forces with her now husband, Alex Matisse (CEO/COO) and their business partner, John Vigeland (CFO), to build a vertically-integrated, mission-driven American manufacturing and direct to consumer retail business. They live and work in Asheville, North Carolina with daughters Vita and Lucia.