Years of Participation
Editor-in-Chief, Bake from Scratch
Brian Hart Hoffman, president and chief creative officer of Hoffman Media, oversees the editorial planning and brand direction for all publications and books. Since joining Hoffman Media, Brian has been the driving force behind the launch of The Cottage Journal, Bake from Scratch, Southern Cast Iron, and Southern Home. He has authored numerous books, including The Coupe, The Bread Collection, The Cookie Collection, and Bake from Scratch: Artisan Recipes for the Home Baker volumes 1, 2, 3, and 4. Brian is a frequent guest on morning shows around the United States and has appeared on Today and Hallmark Home & Family. Prior to joining the company in 2007, Brian worked in the airline industry, which allowed him to live in six cities throughout the United States. He has visited all 50 states.