Since 2000, Alberto Chiarlo has taken the role of Sales & Marketing Manager. Under his management, export sales doubled in the last 10 years..
In 2001, Alberto and his brother Oenologist Stefano Chiarlo and Alberto’s wife, architect Simona de Paoli, began an artistic endeavor called “Le Orme su La Court ” (Foot prints on La Court), a phantasmagoric park in their vineyards at the Tenuta Aluffi/La Court estate in Castelnuovo Calcea, in the heart of the Barbera d’Asti production. They commissioned Oscar-nominee set designer and director Emanule Luzzati to design the park, which features artwork from Luzzati and other 10 artists. The family’s new project, run by Alberto, Stefano and Simona is at the 17th century hamlet at the hilltop of the Barolo Cerequio vineyard in La Morra. Simona led the renovation of the antique cellar that houses a library of
Michele Chiarlo single vineyard Barolo vintages and a modern tasting room. The residence above the cellar is also being restored and it has been converted into a Boutique Hotel with nine suites, each named after a Barolo vineyard, that overlook the vineyards. The Barolo Crus Resort Palas Cerequio was opened in September 2011.
Alberto and Simona have two children, Bianca Nivola (born in 2004) and Pietro Michele (born in 2007).