Mallory and Martin started the annual Alt Wine Fest in 2019 as a way to celebrate the 80-odd grape varieties in Oregon that aren’t pinot noir. They wanted to put the spotlight on these ‘alternative’ grapes, moving it away from pinot, which dominates production and the conversation around wine in Oregon.

Since then they’ve highlighted dozens of different grapes (including some esoteric varieties you’d be hard pressed to find anywhere else in the country), and showcased the passionate, resolute—possibly crazed—winemakers who see the future in asking “What else?”

The mission now is to continue to spread the word about the flip side of Oregon and its pioneering winemakers—while hooking people up with the most exciting wines in the country.