2020 Annual Report

Higher Purpose:

To be a catalyst for connections that inspire curiosity through thoughtful storytelling + meaningful experiences with a sense of place.

Giving Back

people first

We believe that Charleston’s culinary community has received worldwide recognition because of the people that work in our kitchens + dining rooms, on our farms, behind our bars, and in front of our guests.

community

Charleston’s food culture is a national treasure, and Charleston Wine + Food exists as a cultural entity that unifies our city through culinary experience.

diversity

Charleston Wine + Food believes that contributions of people with diverse personal characteristics are valuable and influence our city’s culinary industry.

good stewardship

Charleston Wine + Food strives to be a good steward of our city and its foodways. Our priority is to create an annual economic injection that fuels Charleston’s vibrancy and growth.

2020 Recap

Attendees

28,386

people attended the 2020 festival

72.4% female Average age: 48.4 91.3% college educated 14.9% reported a household income of $150K + 45.1% reported a household income of $200K +

12,802

out of town attendees

72.6%

stayed in paid accommodations

3.24 nights

average length of stay

In the market for

93%

wine

83%

airline tickets

36%

kitchen equipment

28%

hotel room or vacation rental

12%

television

11%

car

5%

house in Charleston

Economic Impact

$19,933,565

Measured economic impact over 5 days

$1,063.95

average visitor spend per person

$383.80

average visitor spend per person at local restaurants + retail shops

$0.95

per dollar spent producing CHSWFF is mission-based

$3,000,000

total taxes generated

By the Numbers

332

media mentions

998,960

total website views*

3,606

mobile app users

 

6.6

tons of cardboard, can, and paper recycling diverted from landfill

3,000

pounds of glassware diverted from landfill

2,780

pounds of food diverted to One80 Place

155

pounds of compost created

Social Media

Facebook

  • 1,613,725

    total impressions

  • 24,484

    page likes
Instagram

  • 3,431,187

    total impressions

  • 53,778

    followers
Twitter

  • 356,234

    total impressions

  • 27,731

    followers
Insta Stories

  • 956,647

    total impressions

  • 421

    stories posted

Types of Events

22 signature events

22 signature dinners

10 hands-on classes

30 beverage workshops

3 happy hours

20 brunches + lunches

8 experiential meals

8 excursions

13 Test Kitchen events

Culinary Village

Located in Marion Square, the Culinary Village is the heart + soul of the festival. 3 days  6 Neighborhoods 10,942 Culinary Village guests

Get a taste of the Village

Night Bazaar

Charleston Wine + Food’s multi-night international tasting experience. 3 nights  Chef demos, cocktail bars, artisan vendors, live music 3,389 Night Bazaar guests

Giving Back

We strive to be a good steward of our city + its foodways by creating an annual economic injection that fuels Charleston’s vibrancy + growth and supports the community in which we live.

13

One80 Place Training graduates + current enrollees participated in a paid externship

2

scholarships were funded to College of Charleston students

64

interns + fellows participated in making the 2020 festival a success

4

awards were given out to members of the culinary + hospitality community

Talent

177 Local Chefs

141 Guest Chefs

61 Wine Professionals

34 Beer + Spirits Professionals

147 Artists + Experts

14 Farmers + Purveyors

Partnerships

Our Partners are an integral part of what we do and who we are here at Charleston Wine + Food, and we couldn’t do any of this without them.

2020 Partners

NOTE: Attendee data reported in this annual report was obtained via an online survey designed using Qualtrics.com and distributed by College of Charleston Office of Tourism Analysis. The survey was sent via email to all ticket holders who purchased their tickets online. The response rate was 21.7%.

 

*Website metrics recorded July 1, 2019 – March 31, 2020