2018 Annual Report

Higher Purpose:

To be a catalyst for connections that inspire curiosity through thoughtful storytelling + meaningful experiences with a sense of place. Giving Back

people first

We believe that Charleston’s culinary community has received worldwide recognition because of the people that work in our kitchens + dining rooms, on our farms, behind our bars, and in front of our guests.

Community

Charleston’s food culture is a national treasure, and Charleston Wine + Food exists as a cultural entity that unifies our city through culinary experience.

diversity

Charleston Wine + Food believes that contributions of people with diverse personal characteristics are valuable and influence our city’s culinary industry.

good stewardship

Charleston Wine + Food strives to be a good steward of our city and its foodways. Our priority is to create an annual economic injection that fuels Charleston’s vibrancy and growth.

2018 Recap

Attendees

29,072

people attended the 2018 festival

74.5% female Average age: 47 90.7% college educated 50.9% reported a household income of $150K + 36.1% reported a household income of $200K +

13,780

out of town attendees

Top 5 Origin Metro Areas include: New York, NY Washington, DC Atlanta, GA Charlotte, NC Boston, MA

In the market for

93%

wine

86%

airline tickets

30%

kitchen equipment or renovation

30%

hotel room or vacation rental

21%

smartphone or tablet

14%

television

11%

car

5%

house in charleston

Economic Impact

$15,300,000

Measured economic impact over 5 days

$978

average spend per person

93¢

per dollar spent producing CHSWFF is mission-based

$2,048,000

Total taxes generated

By the Numbers

200

media mentions

Total impressions: 528,333,941 Top press hits

1,002,250

total website page views *August 1, 2017 – March 31,2017

169,807 unique users Top states: SC, NC, GA, NY, DC

Social Media

Types of Events

21 signature events

37 signature dinners

10 hands-on classes

28 beverage workshops

12 brunches + lunches

8 excursions

Culinary Village

Located in Marion Square, the Culinary Village is the heart + soul of the festival. 3 days 9 Neighborhoods 10,519 Culinary Village guests 189 Chef Demos Get a taste of the Village

Giving Back

4,600 LBS.

Food rescued and donated to One80 Place

8

One80 Place Training graduates + current enrollees that participated in a paid externship

2

Scholarships were funded to College of Charleston students

38

Interns + fellows participated in making the 2018 festival a success

4

Awards were given out to members of the culinary + hospitality community

Talent

Local Chefs

Guest Chefs

Wine

Beer + Booze

Artists + Experts

Farmers + Purveyors

Partnerships

Our Partners are an integral part of what we do and who we are here at Charleston Wine + Food. 2018 Partners

NOTE: Attendee data reported in this annual report was obtained via an online survey designed using Qualtrics.com and distributed by College of Charleston Office of Tourism Analysis. The survey was sent via email to all ticket holders who purchased their tickets online. The response rate was 30.4%. Download PDF