Wolfgang is a native of Alto Adige. He became truly interested in wine while still in high school, as a “weekend winegrower,” producing small quantities of wine at home just for the fun of it. After completing his commercial studies in high school, he took a course on wine marketing and then worked for two years as an assistant sales manager for a large Italian winery.

Wolfgang obtained his bachelor’s degree in Economics and Management at the tri-lingual (English, German and Italian) Free University of Bolzano. He completed his thesis on “Market potential and market entry strategies for Italian organic wine in the USA.” Wolfgang joined Tramin in 2007 as Assistant Winemaker and Sales Director.