Ashley oversees all sales and marketing aspects of the business. She manages global wine distribution, and all marketing activity including social media and events. Ashley grew up in Calistoga having spent much of her childhood on her family’s vineyard (or “ranch” as they call it), and is honored to have come full circle as the fifth generation in the family business. Ashley follows in her mother and Switchback Ridge founder, Kelly Peterson’s footsteps, continuing a family legacy of hard working farmers, grape growers, and now, wine producers. Prior to joining the family business, Ashley worked in various sales and marketing capacities for a tech company based in San Francisco. Ashley’s favorite pastime is spending time outdoors with her husband and daughter, Aveline.